Practice with purpose. Score with confidence.

A PERFORMANCE SYSTEM - FOR PLAYERS - AND COACHES

We are building an App

Not just a stats app - this app will take your data and build tailored practice plans targeting the areas you are losing shots in - maximising your efficiency

01
02 — THE PROBLEM

Most golfers don't plateau because they don't try hard enough. They plateau because they work on the wrong things.

Stats without direction

You know your GIR and your fairways hit. But the numbers tell you what happened — never why, and never what to do about it.

Practice without purpose

You hit balls and roll putts. But you're rehearsing shots you can already hit, in conditions where failure costs nothing.

Lessons that don't stick

A coach spots the fault. But without a system to acquire, develop and pressure-test the fix, it fades by the next round.

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2
3

Find your gap. Close it.

Your Roadmap to the Next Level

Where most stats app just display data and give you generic drills. Loft identifies the specific skill gaps you are missing that are causing you to lost shots in your rounds - it then targets these immediately - giving you a step by step roadmap to closing the gaps in your game.

03 — The Method
THE LOFT METHOD

Stats reveal your performance. Skill tests reveal your gaps.

A player losing shots from 60 yards could have four completely different problems — and four completely different fixes. We don't guess. We test the actual shots and scenarios you can't handle, then rebuild them through three stages.
ACQUIRE

Build the shot

If the skill isn't there, no drilling will fix it. We build it from scratch, under no pressure, until it exists.
DEVELOP

Make it robust

Having a shot in practice isn't having it in your game. We build versatility across lies, distances and conditions.
PERFORM

Prove it under pressure

A skill that disappears under pressure isn't a skill you have. Every session ends with a test that proves it.
Don't wait for your coach

Our most powerful A.I assistant
...so far

Ask it why your handicap hasn't moved. Ask it what to practice before Saturday's round. Ask it why you always drop shots on the back nine. It won't give you a generic answer — it'll give you yours. Built on your data, your skill matrix, and your development programme.

01

A complete system — from your data to your next shot.

TRACK

Every round, measured in strokes gained.

Shot by shot, LOFT turns your rounds into the clearest picture of your game you've ever had — where you're winning shots, and exactly where you're losing them.

OFF TEE
+0.45
APPROACH
+0.38
SHORT GAME
-0.04
PUTTING
-0.24
DRIVE
PERFORM
FADE
DEVELOP
STOCK IRON
PERFORM
WEDGE
DEVELOP
FLOP
ACQUIRE
CHIP
DEVELOP
BUNKER
ACQUIRE
LAG PUTT
PERFORM
TIGHT LIE
DEVELOP
SHORT PUTT
ACQUIRE
PITCH
DEVELOP
RECOVERY
PERFORM
DIAGNOSE

A baseline test that finds your real gaps.

Not another stat. A skill test. We measure the shots and scenarios you actually struggle with and map every skill to Acquire, Develop or Perform — so you know exactly where the ceiling is.

IMPROVE

A programme built around your weaknesses.

Four programmes. Twenty-four sessions. Every one targeting a real gap, every one ending in a pressure test. You're never guessing what to practise again.

PROGRAMME 1 ACTIVE

Short Game

Session 3 of 6 · Pressure test ahead

Honest answers to the questions every golfer asks before they start.

THE SHORT ANSWER

No — and this is the most important distinction. Stat trackers tell you what happened. LOFT identifies the skills causing it, builds the programme to fix them, and then proves the fix works under pressure before moving on. It's a development system, not a dashboard.

FOR ALL LEVELS

Whether you play off 5 or 28, LOFT meets you where you are. The baseline test, skill matrix and programme are calibrated to your current level — not a tour player's. The method works precisely because it targets your specific gaps, not generic ones.

KEY DIFFERENCE

Arccos and Game Golf are excellent at tracking and reporting. They stop there. LOFT goes three steps further — it diagnoses which skills are causing the numbers, prescribes a structured development programme targeting those exact skills, and coaches you through it with an AI that learns your game over time.

HOW IT WORKS

The baseline test is a structured skills assessment — about 20 minutes at the range or practice area. It tests the specific shots you need in each area of the game. You can also skip it and let LOFT use your round data instead. The baseline produces a more precise skill matrix, but both paths build you a full programme.

AI COACHING

Your AI coach reads everything — every round you've logged, your skill matrix, your active programme, your strokes gained patterns, and your hole-by-hole analytics. Every conversation is grounded in your actual data. It gets smarter with every round and session you log, building a genuine understanding of your game over time.

EARLY ACCESS

We're rolling out early access in waves — waitlist members get in first and at a reduced rate. Pricing will be announced at launch. Join the waitlist and you'll be the first to know.